Jason Calacanis has just revealed that Weblogs Inc has just passed the $100,000 earnings mark from Adsense which is pretty good for the 7 months they’ve been using it. The post is not explicit and doesn’t contain heaps of details but its got enough in it to give readers a pretty good indication of a few interesting points about Weblogs Inc. Let me play around with his figures for a few minutes:
– They’ve earned $100,000 in around 7 months from Adsense which averages out at about $14,285 per month (although Jason says their last few months have been increasing so are probably above this whilst their first few would have been less – maybe my exponential blogging theory does have some credence)
– Jason reminds us that this sounds like good money but to keep in mind that they have 75 blogs. So on average they earn $190 per month per blog. Again keep in mind that some of their blogs are much much bigger than others so we can assume that some earn many times this amount whilst others much less).
– Jason also reminds us that they have over 70 bloggers to pay each month who each earn between $200 and ‘over $1000’ per month. So lets take the base rate of $200 for all 70 bloggers – their monthly outgoing would be $14,000. Add to that those who earn more and you see that their Adsense earnings might not be covering their author/editor expenses.
– Also keep in mind that the $100,000 figure is just for Adsense which is only one of Weblogs Inc’s income streams. As I’ve mentioned before Adsense doesn’t occupy the only prime ad space on their sites so we can assume they do earn a reasonable amount from other advertising streams which would go towards their other expenses and hopefully some profits.
All in all I continue to be impressed with Weblogs Inc – for a reasonably new network (its only a year old from memory) they have definitely had some real success if these number are anything to go by. So many companies in start up mode take years to post any profits at all but the team at Weblogs Inc are really kicking some goals and should be an inspiration to ProBloggers everywhere.
ProBlogger readers will be happy to know that Jason agreed a while back to do an interview with us and we hope to feature him in the upcoming weeks when he gets a chance to get to our questions (hint hint Jason) – but at the moment he may just have his hands full counting all that cash!