Comments on: How Does Google Share with Adsense Publishers

By: Michael Moncur

Michael Moncur — Mon, 04 Apr 2005 14:37:31 +0000

At a panel at SXSW, Phil Kaplan (of AdBrite and F***ed Company) said that he had determined based on Google’s stock filings that Google’s percentage was between 25-32% (making the webmaster’s percentage 68-75%, which sounds a bit high to me).

Gokul Rajaram (of Google AdSense) was also on that panel. He did not comment on that, but he did say that Google deliberately varies the percentage to “reward good publishers and penalize bad ones.” Precisely what that means is anyone’s guess…

By: Anthony Dever

Anthony Dever — Fri, 01 Apr 2005 15:06:18 +0000

I’d have to disagree and say that I would imagine it would be closer to the larger percentage shared with publishers.

I’d don’t see their role being too far different to a media buying agency in the traditional advertising world and there is no way they work on 50%.

But really, it, as with all business is all about value and at the moment with little true competition in contextual they provide a unique value proposition for a large number of online publishers. Therefore it is conceivable that they may in fact take a large cut. However, in the next 12-18 months future when some of the smaller players get some critical mass of advertisers and Yahoo! enters with their offering you’ll see the percentage that Google shares with publishers increase.

By: Anthony Dever

Anthony Dever — Fri, 01 Apr 2005 14:56:22 +0000

I’d have to disagree and say that I would imagine it would be closer to the larger percentage shared with publishers.

I’d don’t see their role being too far different to a media buying agency in the traditional advertising world and there is no way they work on 50%.

But really, it, as with all business is all about value and at the moment with little true competition in contextual they provide a unique value proposition for a large number of online publishers. Therefore it is conceivable that they may in fact take a large cut. However, in the next 12-18 months when some of the smaller players get some critical mass of advertisers and Yahoo! enters with their offering you’ll see the percentage that Google shares with publishers increase.

By: Alex Moskalyuk

Alex Moskalyuk — Thu, 31 Mar 2005 21:41:33 +0000

For certain topics I’ve had more revenue with Kanoodle than with AdSense, and Kanoodle is fixed at 50% share, so I’d concur with Jeremy – I think it’s less than 50%.

By: Jeremy C. Wright

Jeremy C. Wright — Thu, 31 Mar 2005 21:14:13 +0000

I’d be surprised if it was over 50%.