Have you ever wondered how much of a cut Google takes from Adsense earnings and how much they give to publishers? Its an age old question that Google have never spoken publicly about. This doesn’t stop a lot of speculation on the topic every month or two in the numerous Adsense forums around the traps. SEO Round Table points to a couple of discussions that predict that the publisher’s share could be anything between 59% and 70%.
I’d probably err on the lower side of those predictions – what do you think?