If you’re into Search Engine Optimization you might be interested in checking out this article and the comments at this Threadwatch post titled Google’s War on SEO. It refers to a recent patent by Google that could shed some light on where they’re going with their algorithm.
It is pretty heavy stuff – but sheds a bit of light on the legendary and often speculated about Google Sandbox. I’m yet to go right through it all – but one of the initial take home comments seems to be that if you want to grow in Google you need to work on ‘natural’ growth and not the sudden appearance of a large site with loads of backlinks to it (which has been an approach of many SEO experts perviously.
This makes sense and is probably good news to bloggers who in most cases grow their blogs pretty slowly over time with a steady growth in backlinks. Anyway – if you’re into this stuff have a read and let us know what it all means to you in comments below.
There is also a good discussion on the same topic at Search Engine Watch.