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Blogging for Business

Arieanna is writing a series that might interest beginner Business Bloggers. Check out her posts so far at:

- Blogging for business: the new marketing tool
- Why should you have a blog?
- How to start blogging on the right foot

Ten Trends for 2005

SandHill has an interesting article on Ten Trends for 2005 that might be of interest if you’re looking for some emerging trends to blog about. Of course most of us already know tip 8:

‘Blogging and Social Networking Become Accepted Business Tools’

found via NevOn

ProWiki(er)

PaidContent points to the latest venture of Jimmy Wales (the wiki guru), WikiCities – a way of creating communities around topics, places, people and more. In a sense its the same principle that people are using with Niche Blogging successfully – its the Niche Wiki approach.

PaidContent points out that the team behind WikiCities are attempting to monetize it via Google’s Adsense which in my mind is a good move as Adsense is perfect for the Niche approach. Paid content says that Wales told the Wall St Journal that Wikicities ‘so close to (earning) zero that it’s not worth mentioning’ – but I suspect with time, traffic growth and some optimizing of their ads that this will change and that the WikiCities could be a real winner.

Back in ProBlogging HQ

After a great break away filled with sun, golf, tennis, wine, cheese, food of all kinds and fun with friends I’m back. I hope those of you able to take a break over the Easter period had as refreshing a time as I did – hopefully away from your blogs like I was able to get. Its amazing what a few days break from blogging can do to your mind.

The only problem now is that I have an email box with 903 emails in my inbox and literally thousands of unread articles and posts in my RSS feed to wade through. This could take a while.

A quick question for my WordPress using friends – does anyone know a reliable comment spam prevention plugin for WP 1.2? I’ve got Kitten’s Spaminator installed on all of my blogs and it works perfectly in every case but this blog here at ProBlogger.

Does anyone have any suggestions for WP 1.2 plugins that might help?

Lastly – thanks to all those who’ve been leaving comments on the posts from the last few days – I’m particularly impressed with your answers on the Introduce Yourself Post which helped me discover a few excellent blogs that I’d not known of before.

Thoughts on The Future of WordPress and MovableType

Jeremy Zawodny writes on the Future of WordPress and MovableType and writes:

WordPress will come to be the de-facto choice in the world of self-hosted personal weblogs and low-end webhosting “value added” package. MovableType will be the blogware of choice in the corporate blogging world, both for internal weblogs and those that face the outside world.’

I can’t say I’d made that distinction – I use both on very similar blogs and find they each have their own advantages. I’m probably leaning more towards WP at the moment – but could go either way.

What Do Bloggers Want From An Advertiser?

Jim over at BlogKits writes a good post on What Do Bloggers Want From An Advertiser? and answers the question by telling us what we don’t want. The ‘Do Want’ article will come next week. Looks interesting.

What do YOU want from blog advertisers dear readers (apart from the obvious bucket loads of cash)?

Generating High Quantities of Content for your Blog

One of the previous series of posts that I wrote in the early days of ProBlogger (before all 4 of you started reading) was a series on generating high quantities of content for you blog.

I wrote it after reading article after article of people writing about how you need to work on the quality of your posts – quality not quantity seemed to be the catch cry. It got me wondering however – what if they were wrong?

You see my experience indicated that it was about BOTH quality AND quantity of posting. Check out the series that starts here but that continues in these posts titled Set Targets, News Sites and Aggregators, Start a New Blog, Break Down Your Posts, Ecto and Recruit Writers.

The Blog Cycle

Anil Dash posts an interesing post on The Blog Cycle that sub-communities within the larger blogging population go through. Its an interesting post and one that I see the ‘entrepreneurial blogging’ community going through at the momemnt. The stages of the cycle that he identifies are:

  • What is blogging?
  • Our community invented blogging!
  • Blogging vs. Journalism Phew.
  • Where are the women/minorities?
  • You’ll get fired!
  • Think about the children!
  • The technology is boring/unimportant.
  • Will blogs change the world?
  • What you do isn’t blogging — do it this way.
  • They don’t deserve it!

Fascinating observations of someone who is a position to have observed many such blogging sub communities. Read more at Anil Dash: The Blog Cycle

What would you add or subtract from his stages? Where do you think the ‘Pro’, ‘Entrepreneurial’ and ‘Business’ Blogging community is at presently?

Bottom Up vs Top Down Corporate Blogging

Steve Rubel makes some interesting observations on Corporate blogging – he writes about two approaches – top down and bottom up blogging.

‘Bottom-up blogging can either start organically or with an edict or blessing of the corporation. Famous bottom-up blogging corporations include Microsoft and Sun. Basically, this is blogging at its best. It’s real employees dishing out the straight dope from the bowels of a corporation. It’s unfiltered, fun and, for many, incredibly risky. However, when done right, bottom-up blogging can change a corporation.

The majority of blogging companies, however, fall into the top-down camp. They devise a blogging strategy with input from execs, communicators, marketers, HR, etc. They deliberately determine who will blog for the company on what subjects at what time and in what place. Famous top-down blogging companies include most major media companies, GM and Cisco.

In the middle are the blogging equivalent of hybrid cars – companies that take a top-down approach but yet also already have or plan to encourage bottom-up blogging. The most notable example here is Yahoo! They have a terrific corporate blog that clearly is a strategic communications tool developed with guidance from Voce Communications. At the same time, however, they have a well-known bottom-up blogger in Jeremy Zawodny’

Read more at Bottom Up vs Top Down Corporate Blogging