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Bloggers Adsense Earnings Poll Results

Learn more about the AdSense program

My apologies to readers for the wacky results of the last poll (about how much people earned from Adsense) that I’ve been running the past few weeks – it seems someone hacked a way around voting more than once and voted 400 times across all categories last night which totally messed up the results making them useless. It always astounds me how a small minority of internet users with too much time on their hands can ruin the hard work of others so effortlessly.

Whilst I never intended the results to be scientific or highly accurate I found them to be quite fascinating. Before the hack happened last night this is what they showed (I’m reconstructing this from memory and some notes I took yesterday of the results at that point so please forgive me for the up to date accuracy).

  • 33% earned under $30 per month
  • 16% earned between $30 and $99 per month
  • 11% earned between $100 and $499
  • 9% earned between $500 and $999
  • 4% earned between $1000 and $1499
  • 2% earned between $1500 and $2499
  • 4% earned between $2500 and $4999
  • 3% earned between $5000 and $9999
  • 1% earned over $10,000
  • 13% do not use Adsense
  • 4% did not wish to disclose their earnings

Here are a couple of graphs that help to visualize the break down.

I’ve taken the first two answers out of the results (ie those who do not use Adsense and those who do not wish to disclose their earnings have been removed from the results shown in these graphs. Click for enlarged graphs.

This first graph shows the breakdown of those responding in each category (372 total respondents).

Adsense-Breakdown

This graph shows the same results with a percentage breakdown of each category.

Adsense-Percent

Once again – keep in mind that this is only intended as a rough guide to show what a selection of bloggers (largely readers of this site – which will provide skewed results due to its nature) are earning through the Adsense program.

I hope to construct a more accurate survey that looks at this topic (and others) in the weeks ahead – in the mean time I hope this sheds a little light on the topic of how well bloggers are doing with the Adsense program.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. jim says:

    I think it’s good to show that a plurality of bloggers (who read Problogger) only pull in about $1 a day. It’s a reality check for people who think they can make tons of cash easily and quickly without hard work. It’s also inspiration for folks who are working hard and only seeing $1-$3 a day (like me!), we’re all in the same boat. :)

  2. Trevor Cook says:

    I’m interested in the click-through rate people get – I’ve only had mine on a week but with a click-through rate of X.X% at the moment it would seem that very few people who visit my site are attracted by the ads. Is this a normal click-through rate?

    (% edited by Darren)

  3. Darren says:

    Thanks for the encouragement Jim. My hope is that we can shift the amount of bloggers earning $1 per day into the next category and above in the coming months – that is my goal here with ProBlogger.

    Trevor – Click through rate is one of those areas we’re not supposed to talk about – Google gets a bit cranky when we do. I might edit your comment to hide your CTR just because you can get in trouble for revealing it.

    Speaking generally – CTR can vary a lot on sites for a number of reasons including:
    – positioning of ads (obviously if your ads are unsighted or obscure this will decrease CTR)
    - site clutter (again its about visibility of your ads)
    - competing outbound links (the amount of outbound links on your site can impact what your readers click on to leave your blog)
    - number of Adsense ads on a page. Each time you put an adsense ad on your page you decrease your CTR. You might actually increase the number of people clicking but the % will decrease because you’re doubling the impressions. ie on this page I have three adsense ads (one in side bar, one under the post and one at the top of the post). So when someone visits this page Google counts it as 3 impressions in their adsense stats rather than 1 impression. So two ads on a page can halve your CTR, and three ads on a page can reduce CTR to a third. This in my mind decreases the value of the CTR statistic in comparing site to site.

    Not sure I’ve been too clear on that last point – feel free to ask for clarification

    What is a normal CTR? I’ve heard of CTRs of anything between 0.5% and 10% – but most that I’ve heard of are around the 2% mark.

  4. Trevor Cook says:

    Thanks for editing my % darren – I forgot whoops

  5. Ray says:

    Whilst the 33% earning next to nothing is the most obvious result I’m more interested in the top end – 14% are earning over $1000 per month! That is pretty decent money. I might have to start myself a blog!

  6. Will Spencer says:

    There is no such thing as a “normal” CTR. CTR varies widely with the relevancy of the ads.

    If your web page is about something that people can buy, CTR tends to be good. If your web page is about something that no one can easily make money off of, your ads will very likely be only loosely relevant and your CTR will be low.

  7. Domain Blog says:

    Great Info. I hope to be in that coveted top 1% one day.

  8. eckes says:

    How much do you usually get for each click through? So we can translate the numbers to impressions.

  9. Darren says:

    eckes – its against Google Adsense’s rules to give details of how much you’re paid per click so I’m afraid I can’t give you any answer to that question except to say that it varies greatly depending upon what the ad is for.

  10. eckes says:

    Wel Darren, if you are in the 1$ range, whats your page impressions? Multiply this by 10000 and you can guess what a Blogger needs to get in the 5% category. Do you think thats realistic to have 15 Blogs with that size (among your readers)?

    Bernd

  11. im finding my blog doing alright with adsense – i have an information blog – thus people obviously don’t stop at my site only – they keep lookin for more answers – so they tend to click on the relevant ads. my ctr is pretty good – traffic is getting better. ive been online only for a few months and in the 16% category that problogger reported. which, by the way, thank you for that! makes my goal more realistic as now i know how much traffic i need to get…

    awesome service you have here – i keep coming back…

    in health,
    ben

  12. A stimulating poll result! My website (about how to do with old buildings, restoration details etc.) is (after a poor beginning and much changes) in the 4% onto 1.500 $ monthly, but I try to improve more. Important is the same color of the ads and the site, maybe a picture above the ads will be good on some sites and on some sites not – I will test it furtherwards. Due to my layout I will only use leaderboards, perhaps I’ve to think about it.

  13. Hammad says:

    Is adsense earning is good when less ads units are displayed on page or not…..

  14. AZ__ says:

    I like the way you set up that your info is the homepage, nicely done. Thanks!

  15. “- positioning of ads
    - site clutter
    - competing outbound links
    - number of Adsense ads on a page.”

    Yeah, it’s true… but I still think that the content/subject of a site is a primary factor…

  16. lorla says:

    Great information.
    It feels good to see that I fall in the 1/3rd of the blogger community.
    :)
    Thanks

  17. shravan says:

    hmm.. this is good that even bloggers are earning as website owners do i feel the day will come soon when bloggers will beat webmasters
    http://www.privateprofits.info

  18. Adsense Goal says:

    Very interesting info, Darren. It seems the majority of bloggers are stuck in the $1/day dance so far. It took me a while to hit the $100/month mark, but it sure feels great to advance past that.

    Interesting post, and keep us updated on your revelations.

  19. Marcus Barn says:

    Hey guys, adsense is very intriguing to me but i am still confused on how much earnings you can expect based on the traffic you pull in. I have read about ppc and total impressions but I haven’t come across anything that breaks it down by avg. income via traffic. I realise that its difficult to calculate because there are numerous variables but if anyone can give some ball park figures that would be much appreciated.

    Thanks,
    Marcus

  20. Fahad says:

    Its realistic that most people are earnings less then 30$ with adsense. Yeah the main reason always remains the PR, which yields much less traffic resulting less revenue.

  21. Filmtopdotnl says:

    But my site is listed at number one at some search termes, why would i need a high pagerank (I have 1) if my site is already above the rest?
    I still dont make money with adsense (

  22. Izwan says:

    Filmtopdotnl, you are missing the point here. People wants to read contents which are valuable to them.

    The reason why they do the search terms is to get the answers which is valueable to them. Give it to them!

  23. celshader says:

    Excellent information.
    Even a dollar a day is good.
    How many people in poor countries live on a dollar a day.
    adsense could potentially be a big earner for people in developing countries.
    Beats playing World of Warcraft 12 hours a day or running Nigerian scams.

  24. rotit says:

    I think most of the blogger earning is nothing. You Have correctly said that is 33% may be 40-50%

  25. Jeremy says:

    If you are not making so much with adsense try adsense’s biggest competitor that gives a lot more revenue per click. To try it out go to http://widgetbucks.modulehoster.com this also gives you $25 to start.

  26. Justin says:

    Hope adsense will be there for long.

  27. If you use adsense only then the only way you would pass the $1/day mark is if you get a few thousand visitors on your site. I have been researching a lot to find the best ad revenue services. I will soon finish my e- book that will contain a lot of information on how to benefit from different products and services available. Right now I am stuck with adsense also. Does any one use Office Live? For a long time, I couldn’t integrate adsense on my Office Live Web site. I just found a solution to it. I’ll include that info in my e- book also.
    If anyone has any questions on how to display adsense ads on Office Live Web site then email me at [email protected] or visit my Web site.

  28. Tom OKeefe says:

    Terrific post! The earnings are probably much lower these days.

    Of all the startups/websites that use Google Adsense as their main revenue model (according to Bizak.com their earnings per visitor (EPV) is just $0.06. Even with these poor earnings 22% of startups/websites rely on Adsense as their main revenue source.

  29. Haroun Kola says:

    I’m in the majority like your respondants, but hoping to be in the top percentile :-)

  30. Karl says:

    This is an interesting poll. The results are about what I would expect – most bloggers are not making much with AdSense. I have moved up to the $30-$99 category, although I’m getting very close to the $100/month mark.

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