Jennifer Rice from Brand Mantra is exploring a new (for her) way of adding an income stream to her blog – by running ‘Webinars‘ on topics that she specializes in. She reveals her hopes for this new direction:
‘My master plan is to serve as a social-technology education platform for businesses. Included in social technologies are blogs, wikis, community forums, etc. I’ll be leading some of the seminars on big-picture issues, brand strategy implications, etc. and inviting specialists to co-host other sessions. At this point, future sessions will include Creating Community (co-hosted with Jake McKee, the Community Guy) and Business Blogging 101 (co-hosted with Jeremy Wright and Darren Barefoot from InsideBlogging).’
Jennifer is limiting seats in her webinars to between 15 and 30 and is charging between $150 to $300 per session which I think it pretty reasonable for someone of her caliber. I guess time will tell whether others think its a reasonable amount and if people are willing to pay for such a service – but I suspect its a model of adding an income stream to blogs that we’ll see more and more of in coming months.
I’ll be watching on with interest as to how it goes for Jennifer as I see some real possibilities with the model.