Jen from Jensense writes a great post on an event that she was invited to speak at by Google about the Adsense program. The post is full of all kinds of great information not only on the event but on Adsense itself. I highly recommend you check it out for bits of information like:
- Many of the people who work on Adsense are also Adsense publishers! (I wonder what their sites are – it would actually be worth finding them to observe how they use the program in their own sites as I suspect they’d be right on the money with its use).
- One presenter (Dr Cheng Wu of Efunda) suggested blending ads into content is the best way to place ads
- French Adsense publishers had threatened to boycott the program unless Adsense made changes to payment systems (ie sending cheques in local currency or having direct deposit payments as they’ve just announced).
- Attendees were given a heatmap showing them where Google had found best placement of ads to be (wouldn’t mind getting my hands on one of those – anyone got one they want to share?)
Sounds like a fascinating event to be at and one that I’d love to see more reporting on with details of what was presented if anyone who was there feels that they’d like to let the rest of us know about. Lets hope they do more of these sorts of meetings.