Comments on: What Could Yahoo! do to make you Switch?

By: Darren

Darren — Sat, 19 Mar 2005 03:12:06 +0000

what about if they gave an option to be paid in part with Adwords ads at a discount? ie instead of a cheque they let you nominate to have all or part of your payment as a credit to spend on Adwords and become an advertiser as well as a publisher….

By: Tim

Tim — Wed, 16 Mar 2005 07:28:32 +0000

More money and perhaps no branding (i hate the “Ads by Goooogle”).

By: jim

jim — Wed, 16 Mar 2005 04:59:25 +0000

If they didn’t have Ads by Yahoo! that’d definitely be a plus but ultimately, it’s about the cash. Let’s be honest… advertising is about bottom dollar and everything else is just fluff.

By: Duncan

Duncan — Wed, 16 Mar 2005 02:51:28 +0000

more transparency of what works and doesn’t, which naturally leads to…
more money!

By: Danger Stevens

Danger Stevens — Wed, 16 Mar 2005 02:21:59 +0000

I would appreciate a more powerful ad reporting application. The ability to see trends in advertisement views/clicks/revenue in as much detail as Urchin shows for web server stats. There are many more ways to show add logs than just by channel/date and such. I’d like the ability to see what time of day, for how long a session, over which pages a user viewed ads.

By: Alex

Alex — Wed, 16 Mar 2005 01:57:08 +0000

More money

By: Rick

Rick — Wed, 16 Mar 2005 01:02:25 +0000

Show me the money!

By: SmartMoney

SmartMoney — Wed, 16 Mar 2005 00:44:02 +0000

Besides the obvious ones like higher payment percentage, there would be greater customization of ad formats, the ability to blog certain keywords like ‘blog’ from showing and of course the holy grail would be no ‘Ads by Yahoo’ link on the ads :) …which would make the seemless integration of ads and content complete.