Comments on: How Much to Charge for Blog Ads http://www.problogger.net/archives/2005/03/16/how-much-to-charge-for-blog-ads/ Make Money Online Sun, 22 Nov 2009 08:03:36 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Chris Ronchin http://www.problogger.net/archives/2005/03/16/how-much-to-charge-for-blog-ads/comment-page-1/#comment-2239051 Chris Ronchin Fri, 23 Nov 2007 17:26:23 +0000 http://www.problogger.net/archives/2005/03/16/how-much-to-charge-for-blog-ads/#comment-2239051 Personaly, I think you people are strongly underestimating the power of online ads. Newspapers are still charging a ton of cash for meaningless ads, so us website developers need to stand up for ourselves and start charging much more. An online ad has way more potential per viewer than crumy newspapers, so let's start using some sales skills and put together ad estimates for what we deserve. Personaly, I think you people are strongly underestimating the power of online ads. Newspapers are still charging a ton of cash for meaningless ads, so us website developers need to stand up for ourselves and start charging much more. An online ad has way more potential per viewer than crumy newspapers, so let’s start using some sales skills and put together ad estimates for what we deserve.

]]> By: Duncan http://www.problogger.net/archives/2005/03/16/how-much-to-charge-for-blog-ads/comment-page-1/#comment-1924 Duncan Wed, 16 Mar 2005 02:34:07 +0000 http://www.problogger.net/archives/2005/03/16/how-much-to-charge-for-blog-ads/#comment-1924 Sometimes its trial and error, but at the end of the day if you are charging too much people won't pay. I've found that sometimes its better to keep the prices low and build relationships with advertisers that atleast guarantee a regular flow of income, as opposed to chasing the occasional quick buck with inflated ad prices. One consideration is that many professional sites quote $1 CPM, so if your looking at say 50,000 views a month you'd be talking only $50. That's the resistance I got at first because I think it underestimates the value of premium placement on niche and relevant blogs. Your return from Adsense can also be a guide, with the addition of a premium for graphic ads as opposed to text. I cant disclose my last advertising placement rate, but I have sold a number of yearly packages previously and recently for $100 USD for the year, which I suspect under-rates their value (particularly given that its the same amount I charged successfully when traffic was 10,000 a month when its now 100,000) but I suppose I see it as easy, occasional pocket money. I'm interested to see what others say, as bloggers we are often not online advertising professionals, and its not the easiest field to get right. Sometimes its trial and error, but at the end of the day if you are charging too much people won’t pay. I’ve found that sometimes its better to keep the prices low and build relationships with advertisers that atleast guarantee a regular flow of income, as opposed to chasing the occasional quick buck with inflated ad prices.

One consideration is that many professional sites quote $1 CPM, so if your looking at say 50,000 views a month you’d be talking only $50. That’s the resistance I got at first because I think it underestimates the value of premium placement on niche and relevant blogs. Your return from Adsense can also be a guide, with the addition of a premium for graphic ads as opposed to text.

I cant disclose my last advertising placement rate, but I have sold a number of yearly packages previously and recently for $100 USD for the year, which I suspect under-rates their value (particularly given that its the same amount I charged successfully when traffic was 10,000 a month when its now 100,000) but I suppose I see it as easy, occasional pocket money.

I’m interested to see what others say, as bloggers we are often not online advertising professionals, and its not the easiest field to get right.

]]> By: Value for money in Blog Advertising http://www.problogger.net/archives/2005/03/16/how-much-to-charge-for-blog-ads/comment-page-1/#comment-2129 Value for money in Blog Advertising Wed, 30 Nov -0001 00:00:00 +0000 http://www.problogger.net/archives/2005/03/16/how-much-to-charge-for-blog-ads/#comment-2129 [...] e right amount to charge for Blog Advertising? a perinial question raised most recently by <a href="http://www.problogger.net/archives/2005/03/16/how-much-to-charge-for-blog-ads/">Darren at ProBlogger</a> but prompted into my conscious this morning f [...] [...] e right amount to charge for Blog Advertising? a perinial question raised most recently by Darren at ProBlogger but prompted into my conscious this morning f [...]

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