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More on the BlogAds Survey

In continuing my last post on the BlogAds survey – I thought I’d make a few other little observations – nothing too profound – just what stood out to me as I read through the result.

Probably the more interesting responses for me in this survey were:

- 92.1% of blog readers never listen to podcasts – 3.1% listen to 1 per week and 1.7% listen to 2 per week. Whilst there is a lot of talk and development in this area its still got a way to go. It’ll be very interesting to see the comparison between these results and those of this time next year – I’d suspect a substantial increase.

-72.4% of readers never use RSS feeds. 16.5% sometimes use it, 7% often use it and 4.6% always use it. Again this is a technology that is yet to really hit the big time despite the hype about it. I’ve actually long suspected this as I look at the stats on all of my blogs which rarely get hit via RSS (except for this one which is gets quite a few – mainly I guess because its read by bloggers themselves).

- Whilst 16% of readers read blogs for around 10 hours per week – 38.6% of readers spend 5 hours or less. A further 33.8% spend between 6 and 10 hours per week, 14.8% spend between 11 and 15 hours and 12.7% spend over 16 hours per week reading blogs. So the vast majority (72.4%) spend 10 hours or less per week reading blogs (or under 84 minutes per day). Not sure why this interests me – perhaps it just depresses me as I can spend that much reading blogs 10 times over in a day! :-)

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. Tim says:

    Over 70% of people surveyed never use RSS feeds… that is rather high. I would have suspected a better rate than that. But, like you said, it is rather new and not “mainstream” yet.

  2. Nicole Simon says:

    I do read all of my (several hundred) blogs only as feeds.
    I do more than 2 (*cough*) podcast.

    I might only spend 10 hours a week with those if you don’t count my writing blogs and do podcasts into it.

    Hm. What does this say about me? ;)

Trackbacks

  1. BlogAds Survey
    Quote from the post by ProBlogger about the BlogAds Survey:

    92.1% of blog readers never listen to podcasts