Comments on: Blogads: reader survey for blog advertising.

By: Darren

Darren — Sun, 13 Mar 2005 07:52:25 +0000

I guess one of the criticism of the survey is that BlogAds tend to be used more on political blogs than other blogs (or at least this is where the started out) and political blogs tend to attract a certain demographic of reader (who I guess were invited to fill this out – as well as the bloggers themselves). Still I think its interesting and somewhat useful to have this picture – I just wouldn’t base too many important decisions upon it. Its better than nothing though as a survey.

By: Tim

Tim — Sun, 13 Mar 2005 03:06:32 +0000

Where did BlogAds run the survey? I think their survey is invalid due to the fact that they don’t seem to have got a broad enough sample population. They just ask some people questions and apply the answers to the whole industry (if blogging is an industry). They obviously got alot more responses from a political blog (probably from some political blog owner linking to the survey).

These results hold no water, IMHO.

By: Eoghann Irving

Eoghann Irving — Sun, 13 Mar 2005 00:59:27 +0000

From my perspective if those figures are reflective of blogs in general its very very depressing. Basically it would mean that blogs were really only appealing to one single small sector of society. Sure its a sector with a lot of spending money, but its also an incredibly limited niche to be playing in.

However, I don’t think they are reflective. I think they are skewed beyond any practical use. Why? 20% of respondants have their own blog.