USA Today has an article on Adsense titled Google’s AdSense a bonanza for some Web sites which has a few interesting snippets that basically talk up the program. Here are a few grabs from it firstly on Chris Pirillo from Lockergnome:
‘Chris Pirillo, who has a following from his former role as a host on the now-defunct TechTV cable channel, says he’s clearing more than $10,000 a month.
Before AdSense, which began in March 2003, bloggers and other small Web publishers had fewer options to make money. They could put banner ads on their sites for a host of non-related products, or commission programs from Amazon and eBay. “It was a lot more work, and you didn’t get much of a return,” Pirillo says.
With AdSense, “You write content, publish it, and the money starts to pour in,” he says….
In his first four months of Web publishing, AdSense brought in $45,000. Some of his blogs produce $3,000 a month. His best do “four figures,” Calacanis says, though he’s reluctant to fill in the exact numbers. “And that’s with zero marketing,” he says….
And lastly on the future entry of Yahoo into the small publisher market:
With pay-per-click ads, Google and Yahoo are locked in a bitter battle for advertiser dollars. But Yahoo doesn’t compete with AdSense for small publishers — yet. Yahoo says it will introduce an offering later this year.’