Jeff Jarvis has an interesting post titled Should Google be the citizens’ ad agency? where he questions whether Google is the best ‘ad agency’ for citizens media and writes:
‘But it makes me wonder whether we’re foolish letting Google be our ad sales agent. For Google undersells the value of citizens’ media: Google sells the coincidence of a word on a page when the real value of citizens’ media is in its conversation, its relationships, its influence.
Mind you, we should bless Google for taking the cooties off of citizens’ media and showing that, indeed, real people have a message and audience worth attention.
But now I think it’s necessary for citizens’ media to find its own path, its own sales agent who can sell its own value.’
Jeff makes some valid points which are worth taking on board – as usual he sees both side of the story. My opinion? It is getting late so let me attempt a few points: