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How to Keep First Time Readers to your Blog – Part III

Here are a few more tips for helping to convert those one off readers that stumble onto your blog into loyal readers. Read part 1, part 2 and part 4 also.

Include a link to other relevant posts – your reader has somehow ended up on your blog because the post you’ve written has gotten their attention either on a search engine or on someone else’s site that has linked to you. Something about the topic you’ve just written on interested them enough to visit your site. A logical way of keeping them on your site is by providing them with more on the same topic. There are a number of ways you can do this:

1. Firstly within your posts link to other things you’ve written that are relevant. For example, if you want to know some of the benefits of internal links in a blog you might also be interested in this post.
2. Some blog tools have plugins that help you point to ‘relevant posts’ at the end of your post. WordPress and Moveable Type have the ability to do this – rather than having to manually find previously written relevant posts they’ll find them for you based upon keywords and title.
3. Include a link to the category you’ve classified the post you are writing in. For example at the bottom of this post will be a link saying ‘More from Blog Promotion’ which will take readers to a page with other articles written on how to promote their blogs.

Email a Friend – each person who stumbles across your blog is not only a potential loyal reader – but they are a potential evangelist for your blog. They have a network of friends and associates who all are potential loyal readers – and they in turn have their own networks of potential loyal readers. Give them a way to sneeze the virus of your blog but allowing them to email a friend about your post. Again there are plug ins that allow this on some blog tools. Its not something I use on all my blogs – rather I try to pick those that I think are going to be more virus like than others.

Get permission to Promote your Blog – once again this is something I only do on a couple of my blogs (as it takes time to maintain) but invite your readers to sign up for an email newsletter on the topic they are reading about. On my digital photography blog I have a link at the end of each individual post that says ‘Receive free weekly Digital Photography Tips and News’. Clicking this link takes readers to a sign up page where I get permission to send such an email each week in an ‘opt in’ newsletter. Each day between 10 and 30 readers give me permission to email them with the latest news from my site. I have 3200 or so email addresses so far – by the end of this year it will be closer to 10,000. 10,000 people who give me permission to remind them about my blog each week. Nice. Of course don’t do this option unless you are willing to actually send newsletters or if you’re going to abuse the trust you gain from newsletter recipients – and make sure your newsletters are of a good quality or you’ll just peeve your subscribers off.

I’ll post the last post in this series later in the day with my last tips for making first time readers into loyal ones.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. Tim says:

    Some more good tips… :)

  2. Rick Blythe says:

    If you’re using a WordPress site, there is a “Related Posts” plugin which returns a list of the related entries based on keyword matches automatically. A real time saver!

Trackbacks

  1. Neuvo says:

    ProBlogger: Helping Bloggers Earn Money � How to Keep First Time Readers to your Blog – Part III
    ProBlogger is running a series of articles or posts on how to keep first time readers coming back to your blog. The latest installment is titled “How to Keep First Time Readers to your Blog – Part III”.

  2. EchoDitto says:

    Keep ‘Em Coming Back, Part II
    In my previous post, I addressed a series of posts from ProBlogger, on how to keep new readers coming back to your blog. As promised, I’m back with a second post o

  3. [...] readers on your blog (or how to make your blog sticky). This series of posts continues at part II, part III and part [...]

  4. [...] This is the fourth and final post in this series on making first time readers loyal readers. Read previous parts at part I, part II and part III [...]