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NY Times Buys into Blogging

The New York Times now own the largest blog network in the world. They have just agreed to pay $410 million for About.com from Primedia Inc. in an all cash deal. Primedia bought About.com in October of 2000 for $690 million in stock but had trouble in capitalizing upon the purchase.

‘The company says the deal will give it the 12th-largest Internet presence and a platform for future growth on the Web. The Times Co., whose digital properties include NYTimes.com and Boston.com, has a current base of 13 million users, while About.com has 22 million monthly users.’

Read more at Crain’s New York Business news, lists, rankings, directory and more

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. Priya Shah says:

    Great new design, Darren. Where did you get it done? :-)

  2. Tim says:

    Wow, that’s cool. Can’t wait to see what the New York Times does with About.com in future.

Trackbacks

  1. New York Times neemt About.com over
    New York Times heeft 410 miljoen dollar betaald voor About.com, het grootste blognetwerk ter wereld. “The company says the deal will give it the 12th-largest Internet presence and a platform for future growth on the Web. The Times Co., whose

  2. New York Times buys About.com
    The New York Times Co has agreed to buy About.com to Primedia Inc for $410 million.

    About.com is one of the biggest existing blogs network, and it uses the MovableType platform.

    One of its blogs is a well known metablog specialized in resources and t…