Comments on: Why Adsense Doesn’t Work…For Everyone

By: Michael Gersh

Michael Gersh — Fri, 18 Feb 2005 18:53:03 +0000

The only problem with any of these analyses is that they overlook the primary driving force in marketing, which is revenue. Advertisers will know what they are getting out of any campaign. In the fullness of time reality must take over, and in reality an advertiser will give its media budget a small piece of the turnover so generated. What Kukral seems to be planning is a system that will be unfair to his advertisers. While finding his miraculously clueless advertisers may well be possible initially, before long they will add up exactly what they are getting from his (or any other) program, and quit.

The only way to get money from anyone is to give him something that he finds more valuable than what he pays you. If you can produce sales, or even qualified prospects, advertisers will pay. Adsense pays for clickthroughs, which are very valuable. They also pay a lot more than Jim states, but then he seems entirely clueless about marketing. Kukral proposes charging much more than you can deliver. Unless your unique audience is more compliant and generous than Instapundit’s, you can not expect to make any more per pageview or clickthrough than he does. It’s as simple as that.

By: Neuvo

Neuvo — Fri, 18 Feb 2005 13:59:39 +0000

Making Money with Google AdSense
Problogger, Darren Rowse, has written a really good post on generating an income using Google AdSense. It isn’t all about simply adding the AdSense ads and waiting for the money to roll in.

By: Rick Blythe

Rick Blythe — Thu, 17 Feb 2005 17:03:56 +0000

While I agree that creating custom partnerships or sponsorships with advertisers may be far more lucrative, the average blogger will never be able to participate in these arrangements. These will be reserved for the upper echelon of blog authors. For the rest of us, there is Adsense. No muss, no fuss, check is in the mail.

By: The Newest Industry

The Newest Industry — Thu, 17 Feb 2005 14:37:50 +0000

How AdSense works (or doesn’t) for you
Some in-depth analysis on how AdSense may or may not be profitable or rewarding. [here and here]

Now I have AdSense ads on my site, mainly because they are unobtrusive, and I need to finance replacements for my creaky hardware somehow. Although, it …