Paul has an interesting article on Harvesting his High Page Rank. He has a travel site with a page rank of 5 that he sells text links on. However he has a novel approach to how to determine which link is first in the list – he auctions the top spot off using a ‘last in auction’. If you want to be on top spot you simply bid another $1 and you get top spot – til someone else bids another $1. Interesting system which appears to be working if you check out the long list of sponsors he’s got (currently 38). You can sign up for a link here. Paul explains the system:
‘My solution? A last-in auction. Whoever is willing to pay to be number 1 gets the slot — everyone else gets moved down. If someone doesn’t like being #2, they can pay again to be #1. The price doesn’t change, just $1 — It’s determination, not finances, that keeps a link at the top. And, as an added incentive, the #1 link is guaranteed to be on every page, #2 on down may or may not show, depending on how long the article is. How long does a dollar keep an advertiser on top? Five minutes or five days, depending on how long it takes for someone else to pay a dollar.’
I just bought a $1 link – interested to see if it brings any traffic.