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Using Wordnet to Research Keywords

Posted By Darren Rowse 15th of February 2005 Search Engine Optimization

SEO Chat has a great little article on using a little online tool called Wordnet to research keywords and optimize sites for Search Engines. It gets a little technical but is helpful if you persist with it and play around with the tool.

Basically Wordnet gives you synonyms and hypernyms of your keywords – as they’d be seen by Search Engines. Its a really nice tool that is worth checking out (although can take a little time to get your head around it and find ways to utilize it well)

Author ‘randfish’ finishes by explaining how he uses it in his SEO techniques:

‘1. Keyword Research– I want to check my terms in Wordnet to find related words, terms, etc. that searchers might use to find my site. It’s great for this and very simple….

2. On-Topic Site Architecture – The best sites for search engines start by describing a broad term and then going narrow. If you have a site about Real Estate, you can start with that topic, then have sub-topics about each hyponym and from each of those have their hyponyms….

3. On-Topic Links – You may not have realized how valuable a link from a type of site is. With real estate, for example, a link from a site on ‘property’ to the home page or a link from a page on ‘land’ to a deeper page is exactly the type of thing that would conceptually give you a SE on-topic boost….’

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
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