‘Weblogs Inc., described as the largest publisher of professional blogs, was offered as an example of how AdSense benfits online publishers. According to the slide, Weblogs is averaging $600 a day in AdSense revenue and made $45,000 in the first four months; the blogging company added AdSense in late August 2004.’
At first I was actually a little surprised by the $600 figure – with 70 blogs (an average of $8.50 per day per blog) who do a total of 20 million monthly page views (they therefore earn 0.0009 cents per impressions. From my experience with the program I would have thought the figure would have been significantly higher than that.
However it is also worth noting that Adsense is not their main source of income. For example look at Engadget and you’ll see that the prime position ads are all private ads and Adsense advertising does not appear above the fold. I deduce (guess) that these ads are paying better than the Adsense ads would in those positions.
The strategy that I use in placing ads on my site is that I put the highest paying ads in the prime position. If an advertiser wants to pay more than Adsense can earn in a position I am willing to sell them that space and move Adsense to another spot – I presume that this is how Weblogs Inc operates also so we can guess that the $600 per day from Adsense is perhaps only the minority of their earnings.