‘About.com, the eight-year-old guide to the Web, is up for sale, according to the New York Times, with bids due on Tuesday….
About.com was founded in 1997 as The Mining Company on the original Yahoo model of a human-edited Web directory. About.com took the human bit a bit further, by installing “Guides” who were subject experts as hosts of approximately 700 different topic areas. It was renamed in 1999, and acquired by Primedia, a publisher of niche interest magazines, in 2000.
Primedia touts About.com as “the Internet’s largest creator of original content,” with over 1 million links and 250,00 articles — each one a potential vehicle for ads.’
Read more at About.com on The Block