‘Ask them do they choose topics they personally enjoy or just what will make the most money’
Good question – I’ll ask those I interview but will answer for myself here.
To answer it bluntly – Yes.
Yes I do choose topics I personally enjoy (or perhaps for some its more of a ‘interest’ than enjoyment) and yes in some cases I choose topics that have the potential to be good income earners. When I find one that I both ‘enjoy’ and is an ‘earner’ I tend to do a little dance around my office!
I’ve attempted to do a blog or two on a topic that was purely about earning me an income but I found it very difficult to keep up my enthusiasm for it. I suspect my readers could tell this and so ended up leaving that blog alone to die a lonely death. I find that the blogs that I am drawn to and read the most are written by bloggers who are passionate about or have expertise in their topic. Makes sense really – who wants to talk to someone who doesn’t enjoy the topic of conversation in real life!?
It is possible to run a successful blog on a topic you’re not interested in – but it will be a lot harder task than one that you do enjoy. My advice – stick to something you’ve got a passion for (or could get passionate about) and you’ll sustain your blogging habits for a lot longer.
Tell us what you think? Do you start blogs for Passion, Money or Both?