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How to Keep First Time Readers to your Blog – Part III

Here are a few more tips for helping to convert those one off readers that stumble onto your blog into loyal readers. Read part 1, part 2 and part 4 also.

Include a link to other relevant posts – your reader has somehow ended up on your blog because the post you’ve written has gotten their attention either on a search engine or on someone else’s site that has linked to you. Something about the topic you’ve just written on interested them enough to visit your site. A logical way of keeping them on your site is by providing them with more on the same topic. There are a number of ways you can do this:

1. Firstly within your posts link to other things you’ve written that are relevant. For example, if you want to know some of the benefits of internal links in a blog you might also be interested in this post.
2. Some blog tools have plugins that help you point to ‘relevant posts’ at the end of your post. WordPress and Moveable Type have the ability to do this – rather than having to manually find previously written relevant posts they’ll find them for you based upon keywords and title.
3. Include a link to the category you’ve classified the post you are writing in. For example at the bottom of this post will be a link saying ‘More from Blog Promotion’ which will take readers to a page with other articles written on how to promote their blogs.
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Digital Photography Blog welcomes Kodak Sponsorship

I can finally announce today that the sponsorship deal that I’ve been working on and alluding to here for the past few weeks is official and my Digital Photography Blog is now officially sponsored by Kodak. I cannot reveal the details of the agreement’s financially or conditions wise except to say that over the next month a certain percentage of the page impressions on that blog will have Kodak Ads served to them in a banner position.

At the end of this time there is the option to re-negotiate based upon the performance this month.

How to Keep First Time Readers to your Blog – Part II

You might also like to read part I, part III and Part IV of this series on helping those first time readers to become loyal ongoing visitors to your site before reading on. Here are a few of the things that I’ve tried over the past few years to help those one off first time readers to stay around and interact with me and my blog a little longer than a one one off visit:

Individual Page Design – Make sure the individual pages on your blog are as well designed and laid out as your front page. I constantly come across blogs with very poorly individual archive pages. Work on making your pages engaging and easy to navigate – they are a potential doorway into the rest of your blog and therefore deserve a little attention when it comes to the design of your blog. It is worth asking a non blogging friend to test your blog’s usability and navigability to see just how easy it is to use.

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How to Keep First Time Readers to your Blog – Part I

This is a 4 part series on how to keep first time readers on your blog (or how to make your blog sticky). This series of posts continues at part II, part III and part IV.

Wayne has a good post titled Previous posts still bring visitors which picks up on the importance of your old posts in blogging. He writes:

‘Blog posting on a regular and long term basis pays off in visitor traffic.

Older posts are like a good gift that keeps on giving.

Like a beautiful flowering apple tree, a blog continues to grow and bear fruit. It also provides sustenance from the past, like apples frozen for pies at a later date….’

How true Wayne’s words are. The way I like to think of it is that my blog’s archives are perhaps my blogs greatest asset. Each post I write has the potential not only to reach current readers – but readers for many years that surf in after finding it on search engines.

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When the blogging stops…

It looks like a number of my blogging tools are making the most of the weekend to do maintenance. Bloglines hasn’t been accessible for me for a while and Adsense has also been out of action for the last few hours. I’m not sure I’ll make my 25 post target today – maybe I’ll have to go find something non blog related to do! Hmmmm – I wonder if I remember how?

Contextless Problogger Links

- Internal Blogs And Wikis At The BBC
- Oscar Producer is blogging the Academy Awards
- Podcasting business idea – from NY Times
- Podcast Directory: PodCast Marketing – How Effectively Are You Deploying This Definitive Marketing Solution?

$100,000 to Blog on Dukes of Hazzard

Ok – here’s a dream job for bloggers who love the Dukes of Hazzard who want to get paid ($100,000) for watching (and blogging) about it.

Job responsibilities include:

– watch The Dukes of Hazzard weeknight on CMT
– know the words to The Dukes of Hazzard theme song, Good Ol’ Boys
– write The Dukes of Hazzard Institute online blog for cmt.com
– serve as expert on all things The Dukes of Hazzard
– maybe take The General Lee for a spin now and then

Read more at LinkedIn: Vice President, CMT Dukes of Hazzard Institute at CMT Dukes of Hazzard Institute

found via Business Logs

Bloggers blend business with stuff they like

I didn’t spot this article in the Chicago Tribune til today on blogging and advertising. Its titled Bloggers blend business with stuff they like and has a few interesting tidbits and examples of blogs making an income from their work. One blog featured is The Movie Blog.

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Why the Crocodile Hunter needs a Blog

Crocodile-HunterI was just chatting to Paul on Skype when the conversation wandered to Australia (my home) and the Crocodile Hunter, Steve Irwin (as it tends to when I talk to friends from overseas). Paul suggested the Steve should start a blog. Of course this was the only invitation I needed to shoot over to the Crocodile Hunter’s web page to check out what they currently have as a web presence.

What I saw left me convinced that Steve really could do with a blog. In fact I think a blog would suit what he and many other high profile celebrities are doing down to the ground. Of course it would be called ‘CrikeyBlog.com’.

I can imagine categories for:

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