Jason has an excellent post on The Zen of Delegation which I’d highly recommend for anyone considering following Weblogs Inc’s footsteps with multiple blogs on a network.
Of particular interest are the three mistakes that he’s learnt over the past year or so. These are valuable lessons, two of which (I’m not paying anyone yet) that I’ve recently started to learn also – or are at least grappling with myself on a smaller scale.
‘Error one: Most writers want to get a revenue split. WRONG! Most writers want a steady pay check.
Error two: One domain name (i.e. www.weblogsinc.com) with sub-domain names (i.e. http://apple.weblogsinc.com) is better then multiple unique domain names (like http://wwwEngadget.com, http://www.autoblog.com, or http://www.tuaw.com). WRONG! Stand-alone domains do better.
Error three: One common design for all blogs is more appealing to advertisers and users because it builds trust and familiarity. WRONG! People love a unique look and feel above the benefits of a standard design.‘