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Visualization of Blogs

Vs Scobler

Anjo is doing some very interesting work on Visually representing blogs. The picture to the left (click to enlarge) is a partial visualization of Scobleizer over a year. Anjo describes what you’re looking at by writing:



• Size of a blob is determined by the number of words in the post. Bigger blob, more words (in fact: every pixel represents one word).

• Colour of the blob is determined by whether there are links to others (grey), links from others (green) or no links (red). All with respect to a community of KM bloggers determined by Lilia and
Stephanie

It is an interesting first implementation of this visualization system – well worth checking out. Read the rest here. I’ll be interested to see what else emerges.

RSS Advertising More Superior Than Email – RSS Spam to Follow?

Marketing Rampage with Blogs has an interesting post that argues RSS Advertising outperforms Email advertising.

‘Pheedo ran the campaign for 6 weeks and from their results, RSS feeds outperformed the best click through rate in email by over 26% as compared to the industry average of 8.7%.’



It is an article that both excites me (as someone just beginning to test the theory) but also scares me a little. You see email advertising became the bane of my existence for many years with the advent of Spammed Emails – I’m just wondering how long before we see the same vast quantity of Spam RSS feeds bouncing through our news aggregators.

I already regularly see what I consider to be RSS spam in my bloglines aggregator – junk posts that appear again and again day after day on the search terms that I follow. I wonder how much longer before this practice becomes so wide spread that I give up using the search for a keyword function of Bloglines.

NYT Online Advertisign is up 32%

ClickZ reports that Online Ad Revenues Up 32 Percent at New York Times Co. its not a blog – but I figure its representative of what is happening in the wider online community.

‘Advertising revenue for The New York Times’ online unit increased 32.2 percent for December 2004 compared with December 2003, driven by strong growth in display advertising and all classified advertising categories.



That robust online performance contrasts with the almost flat advertising revenue growth company-wide. Total advertising revenues across all of the Times’ media holdings increased 2.2 percent to $187.2 million in December. For the year, the Times reported total advertising revenues up 3.5 percent with $2.19 billion.’

Google testing ‘new’ user activated ads on Adsense

The Adsense community are in a bit of a tizz at the moment over testing of a ‘new’ ad feature whereby readers get to choose their own advertisements. In actual fact this is not a ‘new’ testing that Adsense are doing at all – I observed it back in October on one test site that I watch – if only they’d been reading ProBlogger! :-)

See some more of the current discussion and observations at:

- Webmaster World – Site visitors able to tweak Publishers Adsense blocks

- Inside Google – Google Testing True User-Specified Ads

- SEO Round Table: Google Beta Tests New AdSense Ads

- Jermy Zawodny – Google’s Per-User Adsense Tweaking

- pc4media – Search Adsense Ads from your Website

CSS Vault is Sold for Five Figure Amount

Big Money Tips today announced that he’s sold one of his flagship blogs – the CSS Vault.

‘When I created the CSS Vault I didn’t even plan on making any money from it let alone sell it. Things just happened to work out the right way in the end. Dumb luck. Later this week I will go more into detail the reasons for selling as opposed to keeping it from a business perspective.’

As usual with these types of sales the amount has not been revealed except to say that it was a five figure money – between $10,000 and $99,999.

This is the second such public sale for a blogger in the past few months with Jeremy selling his back in September. I’m sure its something we’ll see more of but I am still left wondering how does one make the decision as to how much to sell their blog for?

Estimating what the Big bloggers earn from Blogads

Right Wing News has done some estimates on what they think some of the bigger blogs are making from Blogads on a weekly basis. The estimates are rough and they admit they are probably over estimates as Blogads do take 20% in commissions and it doesn’t take into consideration advertisers buying long ads (which are usually discounted) and it wouldn’t take into consideration the free ads that some bloggers use. On the flip side of course, these numbers are conservative in their overall earnings as many of them use other advertising also such as Adsense, affiliates, private ads etc.

Having made all those disclaimers this is an interesting analysis. Here are the top 10 on this list of estimates of Blogads weekly earnings (check here for their complete list):



Daily Kos:$6800

Talking Points Memo: $2900

Instapundit: $2125

Eschaton: $2000

Andrew Sullivan: $2400

Hugh Hewitt: $1500

Political Animal: $1430

The Smirking Chimp: $1350

Wonkette: $1150

Political Wire: $1100

Shady or Superior Adsense Integration?

Big Money Tips points to an interesting use of Adsense on a site. It is a fine line as to what these guys are doing with their third ad on the page which is very blended into the site and almost invisable at a first glance (there are three ads on the page – all quite different in their presentation). As Big Money Tips writes – is this superior or shady use of Adsense?

Searches on “Blogs” and “Blogging” up by 10% on Yahoo

Yahoo Buzz Reports that blogging has continued to climb the most search for words rankings:



Blogging continues its march on the mainstream. It’s considered essential to consume a steady diet of weblogs to keep up with what’s hot on the Web. Searches on “blogs” and “blogging” are still surging and both are up over 10% over the past week. We’ve seen political blogs, MP3 blogs, and food blogs all spike at various times over the last half-year. ‘



Read more at Yahoo! Buzz Index – Buzz Log – Blog-o-riffic!

A List of Business Blogs

Over at the Blogathon last week the guys at Inside Blogging generously commissioned me to come up with a list of as many ‘Business Blogs‘ as I could find. I thought I’d post the list here also as its relevant to this blog. See below the list for my struggle to define ‘business blog’ which will partially explain the odd collection I’ve assembled here so far which includes numerous businesses that blog but also a few blogs about business (if you get my distinction. I’ve tried to keep the more pure ones (ie businesses that blog) in the top end of the list.
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