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RSS Advertising More Superior Than Email – RSS Spam to Follow?

Posted By Darren Rowse 26th of January 2005 Pro Blogging News 1

Marketing Rampage with Blogs has an interesting post that argues RSS Advertising outperforms Email advertising.

‘Pheedo ran the campaign for 6 weeks and from their results, RSS feeds outperformed the best click through rate in email by over 26% as compared to the industry average of 8.7%.’



It is an article that both excites me (as someone just beginning to test the theory) but also scares me a little. You see email advertising became the bane of my existence for many years with the advent of Spammed Emails – I’m just wondering how long before we see the same vast quantity of Spam RSS feeds bouncing through our news aggregators.

I already regularly see what I consider to be RSS spam in my bloglines aggregator – junk posts that appear again and again day after day on the search terms that I follow. I wonder how much longer before this practice becomes so wide spread that I give up using the search for a keyword function of Bloglines.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
Comments
  1. So how long until we start seeing RSS advertising providers (middle men) popping up?

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