Written on January 22nd, 2005 at 06:01 pm by Darren Rowse
Seeking a Podcasting Business Model
Listening to a good interview with Mick and Cameron from G’day World on a Podcast with the Blog Herald. Of particular interest to me was their comments about finding a business model for podcasting. I won’t quote them directly here (editing out the ‘vulgarities’ that some complain of..hehe) but they suggest that they’d like to look at doing a similar thing to the guys at Weblogs Inc with podcasting - ie provide the infrastructure for a stable of podcasters who each produce quality podcasts on their own areas of expertise.
Sounds like a great idea - I am fast coming to see the benefits of the podcast both as an addition to a blog but also as a medium in its own right.
The challenge is to find ways of paying for it (it has a lot more overheads than the average blog) but I suspect that this wouldn’t be too hard once they become a little more widely listened to.
Mick and Cameron talk about how their latest interview with Scoble was downloading 2000+ times in a couple of days. Sounds to me like their product is getting to a level where some smart advertiser should jump on board and test the effectiveness of promoting their product or service through their next big name interview.
One Response to “Seeking a Podcasting Business Model”
Cameron Reilly
January 22nd, 2005 11:25 pm
well what a FABULOUS idea Darren! Wish I’d thought of that! :-)
But if you take out all the vulgarities, what’s left? Slurping?
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