Written on January 22nd, 2005 at 06:01 pm by Darren Rowse
Seeking a Podcasting Business Model
Listening to a good interview with Mick and Cameron from G’day World on a Podcast with the Blog Herald. Of particular interest to me was their comments about finding a business model for podcasting. I won’t quote them directly here (editing out the ‘vulgarities’ that some complain of..hehe) but they suggest that they’d like to look at doing a similar thing to the guys at Weblogs Inc with podcasting – ie provide the infrastructure for a stable of podcasters who each produce quality podcasts on their own areas of expertise.
Sounds like a great idea – I am fast coming to see the benefits of the podcast both as an addition to a blog but also as a medium in its own right.
The challenge is to find ways of paying for it (it has a lot more overheads than the average blog) but I suspect that this wouldn’t be too hard once they become a little more widely listened to.
Mick and Cameron talk about how their latest interview with Scoble was downloading 2000+ times in a couple of days. Sounds to me like their product is getting to a level where some smart advertiser should jump on board and test the effectiveness of promoting their product or service through their next big name interview.
One Response to “Seeking a Podcasting Business Model” - Add Yours
Cameron Reilly
January 22nd, 2005 11:25 pm
well what a FABULOUS idea Darren! Wish I’d thought of that! :-)
But if you take out all the vulgarities, what’s left? Slurping?
Comments will be closed off on this post 90 days after it is published. Apologies to those this impacts but it's a regrettable and temporary measure to combat a growing comment spam problem. See our most recent posts where you can comment here.