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Seeking a Podcasting Business Model

Listening to a good interview with Mick and Cameron from G’day World on a Podcast with the Blog Herald. Of particular interest to me was their comments about finding a business model for podcasting. I won’t quote them directly here (editing out the ‘vulgarities’ that some complain of..hehe) but they suggest that they’d like to look at doing a similar thing to the guys at Weblogs Inc with podcasting – ie provide the infrastructure for a stable of podcasters who each produce quality podcasts on their own areas of expertise.

Sounds like a great idea – I am fast coming to see the benefits of the podcast both as an addition to a blog but also as a medium in its own right.

The challenge is to find ways of paying for it (it has a lot more overheads than the average blog) but I suspect that this wouldn’t be too hard once they become a little more widely listened to.

Mick and Cameron talk about how their latest interview with Scoble was downloading 2000+ times in a couple of days. Sounds to me like their product is getting to a level where some smart advertiser should jump on board and test the effectiveness of promoting their product or service through their next big name interview.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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Comments

  1. well what a FABULOUS idea Darren! Wish I’d thought of that! :-)

    But if you take out all the vulgarities, what’s left? Slurping?