Comments on: Google to Revamp Adsense and Adwords Program http://www.problogger.net/archives/2005/01/22/google-to-revamp-adsense-and-adwords-program/ Blog Tips to Help You Make Money Blogging - ProBlogger Fri, 10 Feb 2012 17:04:37 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jon Payne http://www.problogger.net/archives/2005/01/22/google-to-revamp-adsense-and-adwords-program/comment-page-1/#comment-297 Jon Payne Wed, 30 Nov -0001 00:00:00 +0000 http://www.problogger.net/archives/2005/01/22/google-to-revamp-adsense-and-adwords-program/#comment-297 Thanks for the heads up. As it seems they are legitimately looking to improve their service and offering to advertisers (their paying customers), this would seem only logical. Regarding website publishers having virtually no control, I'd have to respectfully disagree. Certainly I'd like more control, but as AdWords are targeted based on your site's content, you can simply change the content or your site to re-target the ads. Body text and title tags are about all it takes to get targeted ads. I believe you can also choose to exclude ads from certain URLs if you wish (i.e. competitors). Thanks for the heads up. As it seems they are legitimately looking to improve their service and offering to advertisers (their paying customers), this would seem only logical.

Regarding website publishers having virtually no control, I’d have to respectfully disagree. Certainly I’d like more control, but as AdWords are targeted based on your site’s content, you can simply change the content or your site to re-target the ads. Body text and title tags are about all it takes to get targeted ads. I believe you can also choose to exclude ads from certain URLs if you wish (i.e. competitors).

]]> By: WebsiteNova http://www.problogger.net/archives/2005/01/22/google-to-revamp-adsense-and-adwords-program/comment-page-1/#comment-298 WebsiteNova Wed, 30 Nov -0001 00:00:00 +0000 http://www.problogger.net/archives/2005/01/22/google-to-revamp-adsense-and-adwords-program/#comment-298 Adsense was never about "choosing" your display, per se. Relevent traffic is important for adwords clients, and I don't think the big G is going to let restaurant sites run Vioxx campaigns... Sweeping changes are rare, but I am anxious to see what will happen. Adsense was never about “choosing” your display, per se. Relevent traffic is important for adwords clients, and I don’t think the big G is going to let restaurant sites run Vioxx campaigns…

Sweeping changes are rare, but I am anxious to see what will happen.

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