Wayne posts a useful tip on using your Visitor referrer logs in your statistics package over at Search Engine News Journal.
‘Visitor referrer logs are valuable records to examine, from time to time. In my case, and probably yours too, the visitor logs get more than one peek a day. Admit it. It’s not just an exercise in ego or vanity to read your visitor log records. In fact, it might be the nicest thing you can do for the interests of your regular and new readership.
In the referrer records, there are probably indications of the keywords and phrases that discovered your blog. Everyone who uses a search engine types in a search phrase in the hope of finding some relevant information on the subject.’
Read more of this article at Visitor referrer logs: Keeping in touch