Written on December 15th, 2004 at 11:12 am by Darren Rowse
Marketers Spent $4 Billion on Search Advertising
Those of you running contextual advertising programs will be happy to hear these latest figures - ‘Advertisers will spend $4 billion in 2004 by year-end on search marketing programs, and are expected to spend 39 percent more on such programs in 2005, according to the Search Engine Marketing Professional Organization (SEMPO).
SEMPO, a non-profit professional organization that promotes search engine marketing, issued a report today that suggests the robust market for search services will continue. The report, “The State of Search Engine Marketing 2004” covers U.S. and Canadian markets and has a number of illuminating observations.’
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