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Marketers Spent $4 Billion on Search Advertising

Those of you running contextual advertising programs will be happy to hear these latest figures – ‘Advertisers will spend $4 billion in 2004 by year-end on search marketing programs, and are expected to spend 39 percent more on such programs in 2005, according to the Search Engine Marketing Professional Organization (SEMPO).

SEMPO, a non-profit professional organization that promotes search engine marketing, issued a report today that suggests the robust market for search services will continue. The report, “The State of Search Engine Marketing 2004” covers U.S. and Canadian markets and has a number of illuminating observations.’

Read more at Marketers Spent $4Billion on Search

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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