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The Blogfather? Jason Calacanis expands family

Netimperative has an interesting interview with Jason Calacanis whom they label ‘the blogfather’.

‘The term ‘exponential growth’ seems almost an understatement when discussing blogs. But attempts to commercialise this new form remain thin on the ground. New Yorker Jason Calacanis, who has just launched his 62nd commercial blog, tells Alex Tanner how his Weblogs Inc aims to father the number one blog in every niche market there is.’

You couldn’t really find an outlining of Weblogs Inc’s strategy that was much clearer than the way it is laid out in this article….

‘”Clearly there is a weakness, in that any one blog can’t grow into that big a business” he says. “Our response to that weak point is to have 300-500 [blogs] in three years. We should hit 100 in our 4th or 5th quarter as a company, and that’s just fine by me.

“The only threat to us is that somebody comes in and puts all their energy into one blog and does it better. However, if we’re number 1, 2, or 3 in each market we’re in, we have a great business.”‘

Sound like world domination to you? In a sense what they are doing is taking that approach – they recognize that now is an opportune time to establish a foothold in the marketplace and that the window for doing so is closing all the time as new bloggers and competition enter the market every day.

Read more of the interview at Netimperative – The Blogfather? Calacanis expands family

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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