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Do hits matter?

‘The problem with blogs that are only intended to attract traffic is that they can’t survive in the long-run. Traffic statistics keep bloggers going for a while, but the numbers eventually stabilise: there can only be a 100,000 most popular 100,000 websites. The world just doesn’t have enough internet users to support millions of traffic-seeking blogs.’

I just read an interesting article in The Age newspaper about blogging and the reliance upon hits to make it a profitable enterprise. Its a bit of a no brainer really – although I’d disagree that its ALL about hit levels. They write:

‘The few bloggers who try to transform hits into returns invariably focus on ad revenue. Unfortunately, ads cannot sustain millions of blogs, and never will. Some simple math makes this painfully clear. If five percent of a blog’s visitors contribute 25 cents in ad revenue each, it will take 100,000 visitors a month just to make $1250.’

Ok – thats good analysis – if you’re going to make reasonable money blogging about a topic that pays 25 cents per click you do need a lot of hits. However if you are blogging about a topic that pays 50 cents per hit – or even $2-$10 a hit you need a whole heap less traffic.

I have a number of blogs – some are obviously more profitable than others – some rely upon lots of traffic, others do not. Traffic obviously helps them all – increase it at any pay per click level and you’ll increase your earnings – but also be smart about your topics and income stream choices and you can also do pretty well with average hit levels.

SEO Strategy – Content or Links?

Blog Business World has a good post looking at two theories of search engine optimization – generating keyword rich content and good linking strategy. Is one more important than the other or do they work together?



‘Keyword rich content will get you part way to your destination atop the search engine results. If you are seeking to gain high search engine results for highly competitive keywords, content is perhaps not enough on its own. The King needs help.

Every King needs a Queen.

In this case, the Queen is in the form of links…’

Read more at Blog Business World

Google Does The Update: What’s New?

‘Google has (once again) updated its search algorithm, panicking webmasters everywhere. What will happen to those high rankings you’ve worked so hard to achieve? Wayne explains what you need to do to raise your score with search engines (and your site visitors) regardless of any software changes.

Google has finally updated its display of sites’ incoming links. Along with that incoming link update, Google has made public some changes in its vaunted Google PageRank. As always, misconceptions, conflicting theories, and webmaster panic are everywhere. It’s time to look past the mythology, forget the quick fixes, and ignore the latest hair pulling and teeth gnashing.’

Read more at Google Does The Update: What’s New?:

Watch Your Weblog – Legal Issues with Blogging

Computerworld has a good article on the legal issues that corporate bloggers face that is a must read for all Problogger. Here’s a taster:

‘As weblogs have multiplied, a number of legal issues have arisen, and regardless of whether your company sponsors its bloggers, it may be opening itself up to hidden liabilities. Here are some of the dangers of corporate blogging and precautions companies should consider.



Danger: Libel and trade libel. Bloggers who write anything negative or defamatory about a corporation or an individual are opening themselves and their companies up to the possibility of libel suits, says David Carr, an attorney and partner at London-based consulting firm Big Blog Co.

Precaution: Do your homework. If the blogger is going to make negative statements about a company’s or individual’s business activities, Carr says, “he’s really got to do his research and make sure what he’s saying can be proven to be true and not just believed to be true….”‘

Read more at Watch Your Weblog – Computerworld

Sharp Money – Making Money Online

Sharp Money is a blog about making money online which itself is an attempt at blogging for money.



‘With this blog, we will explore opportunities for making money on the web (without resorting to spam, spyware or other predatory practices). Of special interest, of course, will be generating money from blogging. We’ll also look at ebay, affiliate programs and anything else having to do with generating revenue on the web.’

Its still very embreonic by the looks of things but will be an interesting one to follow. They are running Google ads as an income stream (although none are showing at present on the front page – perhaps they need to set up some alternate ads).