Betting on Tools that Power Blogs
12th of November 2004 Darren Rowse

Betting on Tools that Power Blogs

BusinessWeek has an interesting article that talks about another option for making money from blogs – through the infrastructure that makes blogs possible. They write – ‘While Web log entreprenuers search for a viable business model, venture capitalists are backing companies that make it all possible Ask David Sifry when ...more
Blogging Tools and Services
The Holistic Approach to Search Engine Marketing
12th of November 2004 Darren Rowse

The Holistic Approach to Search Engine Marketing

Top Hosts have a very interesting article on Holistic Search Engine Marketing which is well worth the read. They suggest a multilayered approach that includes: – Pay-Per-Click (PPC) – Natural Search Engine Optimization (SEO) – Website Conversion ‘The fact that these components are most effective when used in concert does ...more
Search Engine Optimization
Internet Advertising Comes of Age
12th of November 2004 Darren Rowse 1

Internet Advertising Comes of Age

‘Volatility may no longer be the watchword of online advertising, according to DoubleClick’s third quarter serving trend report. “What’s most surprising is it’s no longer surprising,” said Kathryn Koegel, DoubleClick’s director of research and industrial development, who chaired the survey. “With such a new medium, we have often grown accustomed ...more
Advertising
Fastclick Reviewed – Advertising suitable for high traffic Blogs
11th of November 2004 Darren Rowse 5

Fastclick Reviewed – Advertising suitable for high traffic Blogs

Fastclick is a revenue stream that will be suitable for some highly trafficked blogs. We trailed it recently on our Olympics blog and found that with the levels of traffic that we generated at the height of the games that it out performed all other revenue streams on the site ...more
Advertising
More detailed Adsense Statistics
11th of November 2004 Darren Rowse 3

More detailed Adsense Statistics

Adsense Tracker is one of the most useful tools that any Adsense user could invest in. As the name suggests Adsense Tracker gives you statistics that Adsense does not even come close to giving you in their statistics/reporting package. Track Click Throughs from Each Page – For example – have ...more
Adsense
AdSense Per Click Payout Based On Natural Rankings
10th of November 2004 Darren Rowse

AdSense Per Click Payout Based On Natural Rankings

Interesting post over at Digital Point on Read more AdSense Per Click Payout Based On Natural Rankings. The basic question – does Google rankings for keywords have an impact on the rate at which ads on those keywords pay out at? The thread starts with this: ‘I’ve noticed something interesting ...more
Adsense
TypePad Blogs to get Contextual Advertising
10th of November 2004 Darren Rowse

TypePad Blogs to get Contextual Advertising

Kanoodle and Six Apart (makers of Typepad and Moveable Type blogging systems) are partnering together to offer Typepad bloggers the opportunity to run contextual ads to their site – and thereby add a revenue stream to their blogs. This is similar to what Blogger blogs can do with Adsense – ...more
Advertising
Ways to promote your Blog
9th of November 2004 Darren Rowse 23

Ways to promote your Blog

Boston.com has a good article on ways to promote your weblog called Don’t let your blog get lost in the fog. They write – ‘But even good blogs can go unread, without a little extra effort to attract visitors. What’s needed are some eyeball magnets — blogging tools that will ...more
Blog Promotion
Google traffic vs Slashdot traffic – Which would you prefer?
7th of November 2004 Darren Rowse 4

Google traffic vs Slashdot traffic – Which would you prefer?

Have you ever been Slashdotted? It sounds painful doesn’t it – but its actually quite fun. Being Slashdotted basically means that you’re linked to by the mega-blog – Slashdot. The cool thing about the experience is that if you chance upon being mentioned on Slashdot that you are about to ...more
Blog Promotion