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Betting on Tools that Power Blogs

BusinessWeek has an interesting article that talks about another option for making money from blogs – through the infrastructure that makes blogs possible. They write –

While Web log entreprenuers search for a viable business model, venture capitalists are backing companies that make it all possible

Ask David Sifry when his little San Francisco startup called Technorati will turn a profit, and he laughs contagiously. No, Technorati, which tracks Web logs, or blogs, and will soon offer blog searches, is a long way from turning a profit. But it has big-league venture-capital backers like Draper Fisher Jurvetson and Mobius Venture Capital, and they’re willing to wait as blog entrepreneurs cast around for a good business model.

It may take a while. Truth is, the fledgling blogging industry’s business model is closer to a question mark than a dollar sign. Sifry would be the first to admit that he’s part of an industry in flux. “This reminds me of the Web in 1994,” Sifry says. “It’s an ecosystem that’s evolving and just being built.”

PICKS AND SHOVELS. Plenty of people are part of the building process. Sifry estimates that about 12,000 new blogs pop online worldwide each day. On about 10 million blogs today, writers are posting about 400,000 new items per day. That’s more than 16,000 per hour. The interest is out there. The question is: How can money be made?’

The Holistic Approach to Search Engine Marketing

Top Hosts have a very interesting article on Holistic Search Engine Marketing which is well worth the read. They suggest a multilayered approach that includes:

- Pay-Per-Click (PPC)

- Natural Search Engine Optimization (SEO)

- Website Conversion



‘The fact that these components are most effective when used in concert does not mean that each should not be tracked individually- of course they should. But do not be surprised when your returns on two or more of these disciplines used together are greater than the combined returns from the individual components used separately. And this presents a dilemma- a highly successful holistic SEM approach can make extracting exact ROI figures for each individual component difficult, since “the whole” has become “greater than the sum of its parts”. But as many savvy companies are discovering, this is a nice problem to have.’



Read more at The Holistic Approach to Search Engine Marketing

Internet Advertising Comes of Age

‘Volatility may no longer be the watchword of online advertising, according to DoubleClick’s third quarter serving trend report.

“What’s most surprising is it’s no longer surprising,” said Kathryn Koegel, DoubleClick’s director of research and industrial development, who chaired the survey. “With such a new medium, we have often grown accustomed to big changes quarter to quarter. Now we’re seeing signs that things are stabilizing. Online marketing is now reaching a kind of maturity.”

As a case in point, Koegel referred to rich media holding steady at 43 percent of total ads served for the third quarter, a level it has consistently held for most of 2004.

Click rates, too, remained stable for rich media and non-rich media alike. Rich media ads have stabilized at 1.17 percent, a full five times the rate for non-rich media ads. Overall, the average click rate was 0.62 percent for the third quarter, an uptick of 11 percent from the second quarter.’



Read more at After Years of Turbulence, Internet Advertising Comes of Age?

Fastclick Reviewed – Advertising suitable for high traffic Blogs



Fastclick
is a revenue stream that will be suitable for some highly trafficked blogs. We trailed it recently on our Olympics blog and found that with the levels of traffic that we generated at the height of the games that it out performed all other revenue streams on the site including Google.

They offer a range of ads – mainly paying on a per impression basis. Pay outs depend on the ad size, style and content but are generally very very small. As a result a blog with only a small amount of visitors would probably find it more hassle than its worth to register and run with.
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More detailed Adsense Statistics

Adsense Tracker is one of the most useful tools that any Adsense user could invest in. As the name suggests Adsense Tracker gives you statistics that Adsense does not even come close to giving you in their statistics/reporting package.

Track Click Throughs from Each Page – For example – have you ever wondered which pages on your blog are providing the click-throughs? Adsense only lets you track 50 channels – most of of us track categories but Adsense Tracker lets you track every page on your blog!

Now in my mind that is information that I’d pay for. Think about it. You’ve got 1000 pages on your blog. The clicks could be coming evenly from them all – or they could be coming predominantly from one or two pages. Wouldn’t it be useful to know which pages they were so that you could:
1. write more posts on those topics (or even start a new blog dedicated to them)
2. promote those pages more
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AdSense Per Click Payout Based On Natural Rankings

Interesting post over at Digital Point on Read more AdSense Per Click Payout Based On Natural Rankings. The basic question – does Google rankings for keywords have an impact on the rate at which ads on those keywords pay out at? The thread starts with this:

‘I’ve noticed something interesting with pretty much every site I run AdSense on. The better it ranks for it’s main keywords (which is what AdSense would be based on) in a natural search in Google, the higher the AdWords cost (and AdSense per click payout).

One site ranked around #25 in the SERPs for it’s keywords. AdSense paid roughly $0.10 per click. As it slowly moved up in natural rankings, so did the AdSense per click payout, until now it’s top 5 and it gets $1.50 per click on average (nothing else has changed).

Conversely, I have a site that did rank top 5 for something, and it was getting about $1.20 for AdSense. The rankings have dropped, and the AdSense per click payout mirrored that drop (now it’s averages $0.02 per click).’

TypePad Blogs to get Contextual Advertising

Kanoodle and Six Apart (makers of Typepad and Moveable Type blogging systems) are partnering together to offer Typepad bloggers the opportunity to run contextual ads to their site – and thereby add a revenue stream to their blogs. This is similar to what Blogger blogs can do with Adsense – however it seems that this new system will be a little more seamless and integrated into the Typepad blogs. It will be interesting to see how many TypePad bloggers utilise the system due to go live in the first quarter of next year. For more information see the following press relase.

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Ways to promote your Blog

Boston.com has a good article on ways to promote your weblog called Don’t let your blog get lost in the fog.

They write – ‘But even good blogs can go unread, without a little extra effort to attract visitors.

What’s needed are some eyeball magnets — blogging tools that will bring new traffic to your site. And there are plenty to choose from.

Syndication, for one. That’s the popular practice of adding a tag to your blog that will automatically let readers know when you’ve added material.

On many popular blogs, you’ll see a link marked RSS, XML, or Atom. Plug that link into a syndication software program, and you’ll get an update every time the website is updated. Most avid blog readers use syndication programs to keep tabs on their favorite sites. Adding syndication to your own blog can deliver a quick boost in readership.

The leading blog-hosting companies, like Google Inc.’s Blogger, provide syndication; it’s just a matter of switching it on and adding a bit of extra code to your blog. If you’re serious about expanding your audience, it’s the first move to make.’

Google traffic vs Slashdot traffic – Which would you prefer?

Have you ever been Slashdotted?

It sounds painful doesn’t it – but its actually quite fun. Being Slashdotted basically means that you’re linked to by the mega-blog – Slashdot. The cool thing about the experience is that if you chance upon being mentioned on Slashdot that you are about to have a deluge of traffic.

This morning I awoke to find that one of my new blogs had been mentioned in a post – just 6 hours after it was linked to the blog had had over 25,000 unique visitors. Pretty cool stuff – I mean traffic is the key to making a fortune online isn’t it?

Does 1000 times the traffic = 1000 times the income??

Wrong – Buzzz – Please Try Again….
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