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Google sees benefits in corporate blogging

‘Google, which implemented an internal web log system behind its firewall about 18 months ago, has seen tremendous benefits from it and may in the future consider providing tools and expertise for this purpose to interested clients, Google said.

Google deployed an internal blog for its employees shortly after acquiring the blogging service Blogger in early 2003, and since then Google staffers have found many useful and creative ways for the internal blog, said Jason Goldman, Blogger product manager at Google.

“Since then, we have seen a lot of different uses of blogs within the firewall: people keeping track of meeting notes, people sharing diagnostics information, people sharing snippets of code, as well as more personal uses, like letting co-workers know what they are thinking about and what they are up to,” Goldman said.

“It really helps grow the intranet and the internal base of documents.”‘

Read more at Google sees benefits in corporate blogging:

Writing and Blogging Opportunities – California Chronicle & American Chronicle

Here is an opportunity for bloggers to get their name and writing into the public eye a little more – it doesn’t pay anything but the side benefits could make it worthwhile:

‘The California Chronicle family of online magazines is offering writing opportunities for authors and bloggers to publish with the California Chronicle, American Chronicle, World Sentinel and 17 additional affiliated online magazines throughout the US and the world.

These are unpaid, yet rewarding opportunities. Authors and bloggers may regularly submit their work on a variety of subjects to gain exposure for themselves as experts in their fields or to refer employers to professionally published examples of their writing to obtain positions as full-time, freelance, or syndicated columnists. Writers can show off the best examples of their writing to employers, families, or friends. In addition, authors can write about almost anything, including hobbies, opinion, sports, travel, politics, or entertainment.’

Read more at Writing and Blogging Opportunities – California Chronicle & American Chronicle

9rules Blog Network

9Rules

A friend recently suggested I take a look at the 9rules Network of blogs run by Paul Scrivens. Paul, like many bloggers, didn’t set out to create a blog network, but rather found himself creating more and more site, out of which a network emerged. He bases his blogging on 9 Rules – (hence the name). These rules got my attention as being simple, to the point, well thought out and a great set of values to base a network upon:

1. Love what you do

2. Never stop learning

3. Form works with function, not against it

4. Simple can be beautiful

5. Work hard, play hard

6. You get what you pay for

7. When others talk, listen

8. Always improve

9. Respect your inspiration

[Read more...]

Affiliate News: Pay Per Lead/Click Program Reviews

Affiliate News has put together a very useful resource that reviews 9 Pay Per Lead/Click Programs

If you’re looking for ways to add an income stream to your blog using this type of approach this might be a good starting point.

Free Blog Tutorials

Orangejack Blog has a great series of free tutorials for bloggers. They write:

‘Interested in blogging? Don’t know much about what a blog is, why blog, or how to blog? Need to tweak your blog? Do you feel like you need to take some classes on it all?

Well look no futher. I have put together a series on the ins and outs of blogging. I call it the Orangejack Blogging University. Here’s the curriculum in case you’re interested in starting.

Blogging 100: Prerequisites

Blogging 101: Blogger.com

Blogging 102: HTML Code

Blogging 201: Posting Photos

Blogging 202: Publishing

Blogging 301: Marketing

Blogging 302: Webstats

Blogging 401: Template Tweaks

Blogging 402: Etiquette

Found via Micro Persuasions

Blog Buyouts

Wired News has an interesting piece on media buy outs. The article finishes up by predicting that in the next year or so that we’ll see companies moving in to purchase blogs.

‘According to Sam Whitmore, editor of Sam Whitmore’s Media Survey, over the next 12 to 24 months you will probably see big media companies scarf up these cult destinations, where a growing number of people are going for opinions, analysis and community. “Look at what happened politically,” Whitmore said, when blogs hit the big time during the presidential campaign. “The same thing will happen in business, because people know they don’t need to head to branded sites for good information. Bloggers can be trusted to be independent and people will turn to self-published experts for information.”



Whitmore, a former editor and chief of PC Week, believes that established media brands will have no choice but to adopt blog strategies — and acquisitions will be a part of it. He predicts that by this time next year, Nick Denton, founder of Gawker and Wonkette, or Jason Calacanis, who co-founded micropublisher Weblogs, will have sold a couple of their blogs.’

Read more at Wired News: Web Media Buyouts Coming? Kinda

How much would you sell your blog for?

Google Adsense to Provide Additional Payment Options?

I recently wrote an email to the kind people at Google Adsense Customer Service HQ suggesting that they work on an alternative payment system for plebs like me who live outside the USA. I recently wrote about the predicament I face – it takes 14 weeks from the time I earn money through Google to the time I see it hit my bank account. I decided to let Google know (after all I make them money – they should listen to me!) and sent them an email making a suggestion that they provide alternative methods of payment. This is part of the email I received in reply:

‘As you know, AdSense participants currently receive payments via check in US Dollars. Unfortunately at this time we do not offer alternative payment methods or currencies. However, we hope to add additional payment options in the coming months. Thank you for your patience as we expand our program.’

This will be an interesting develop for tens of thousands of Adsense users – bring it on!

Ad Placement – Where do Readers Look on a Blog?

WebProNews also has a good article on Ad Placement on websites:



‘Advertisement drives the revenue of the Internet industry. Learning about the science associated with successful ad campaigns can only benefit you and your site. With this in mind, a study performed by Eyetrack III attempted to determine which sections of a webpage the human eyes focus. Eyetrack accomplished this by creating mock pages containing text and advertisements. Test subjects then reviewed the documents while Eyetrack monitored where their eyes focused….

“Advertising placed on top and in the left column of the page was viewed most. Ads placed at the bottom of the page were viewed least.” On their first mock-up page, 68% saw/focused on ads that were positioned in the top left of the page; conversely, ads appearing at the bottom of the page were only viewed by 14% of the test subjects….

researchers found that ads that blended into surrounding editorial content on a news homepage attracted people’s eyes more often than ads that featured contrasting colors or designs.’

Read more at Ad Placement You’re Getting Warmer

RSS Ads A Growing Trend

WebProNews has an interesting article on the rise of RSS Ads and RSS spam:

‘Really Simple Syndication (RSS) is one of the fastest growing methods of content distribution associated with Internet technologies. Because creating feeds is not too complicated, the ability to present on-page information to subscribers has been embraced by bloggers and business sites alike. Many users also recognize the value of RSS when it comes to improving search engine ranking. Links that appear within subscription feeds are given relevance, which is essential for enhancing SERP position.’



Read more at RSS Ads A Growing Trend