Google is sending a message to its publishers about click fraud and is suing one of its clients this week in an effort to recoup loss incurred by false clicking – but is also no doubt hoping to send a warning to those cheating the system that they are serious about this issue.
‘Internet search giant Google Inc. filed a lawsuit against one of its AdSense Online clients this week, claiming the company defrauded the search company by clicking on its own ads multiple times.
The case, filed in Santa Clara County Court, also alleges that Houston, Texas-based Auctions Expert International were in breach of their contract with Google for intentionally manipulating the advertising program….
The AdSense agreements, though, expressly bar any company from clicking on its own sites in order to create ad revenue or to pay other people to click on the company’s sites.
“[Auctions Expert] flagrantly abused the AdSense Online service by artificially and/or fraudulently generating ad clicks,” the complaint stated. “These clicks were worthless to advertisers because they generated significant and unjust revenue for the defendants, who were paid by Google as if the clicks were legitimate.”’
Read more at Google Vs. Adsense Fraudsters – addict3d.org