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Google sees benefits in corporate blogging

‘Google, which implemented an internal web log system behind its firewall about 18 months ago, has seen tremendous benefits from it and may in the future consider providing tools and expertise for this purpose to interested clients, Google said.

Google deployed an internal blog for its employees shortly after acquiring the blogging service Blogger in early 2003, and since then Google staffers have found many useful and creative ways for the internal blog, said Jason Goldman, Blogger product manager at Google.

“Since then, we have seen a lot of different uses of blogs within the firewall: people keeping track of meeting notes, people sharing diagnostics information, people sharing snippets of code, as well as more personal uses, like letting co-workers know what they are thinking about and what they are up to,” Goldman said.

“It really helps grow the intranet and the internal base of documents.”‘

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