WebProNews has a good article on Tips for Maximizing Contextual Advertising Revenues – the first of these 8 tips is:
‘1. Determine overall fit with your site.
The first rule of thumb of contextual advertising is that it is not for everyone. Some sites do extremely well with it, earning 5-figures or more a month, while others earn mere pennies a month. Others running Google Adsense, for example, enjoy being in the “UPS Club” (Google sends by UPS the checks to publishers who earned $10,000 or more whereas the rest gets their check through regular mail). Many say that they find it hard to even reach the monthly check cut-off amount of $100.
The beauty about contextual advertising is that it is not about traffic, as there are some sites getting only 5,000 ad impressions that earn more than those getting 50,000 impressions monthly. It is about the types of visitors you have. So what types of site do well with contextual advertising?
Sites where users are in a buying mood
Sites where users are looking for information on specific products or services that interest them – product, business opportunity, looking to buy tickets, etc.
Sites where users are researching ways to spend money
Sites with a high percentage of fresh unique visitors (regular visitors tend to ignore ads)
Sites where users show an interest to ads, and not just the site’s offerings
If contextual advertising is not working for you as you expect, be sure to check out other forms to monetize your web real estate such as affiliate programs and CPM-based advertising.’
Read the other 7 tips at Tips for Maximizing Contextual Advertising Revenues