Written on November 13th, 2004 at 09:11 am by Darren Rowse
Malcolm Gladwell on Human Nature
IT Conversations have a good recording of Malcolm Gladwell talking about ‘Human Nature’ which is well worth the read. It doesn’t directly apply to bloggers but Malcolm’s stuff has always been influential in the way I approach my blogging.
‘Malcolm explores why we can’t trust people’s opinions — because we don’t have the language to express our feelings. His examples include the story of New Coke and how Coke’s market research misled them, and the development of Herman-Miller’s Aeron chair, the best-selling chair in the history of office chairs, which succeeded in spite of research that suggested it would fail.’
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