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TypePad Blogs to get Contextual Advertising

Kanoodle and Six Apart (makers of Typepad and Moveable Type blogging systems) are partnering together to offer Typepad bloggers the opportunity to run contextual ads to their site – and thereby add a revenue stream to their blogs. This is similar to what Blogger blogs can do with Adsense – however it seems that this new system will be a little more seamless and integrated into the Typepad blogs. It will be interesting to see how many TypePad bloggers utilise the system due to go live in the first quarter of next year. For more information see the following press relase.

Press Release

Kanoodle and Six Apart to Offer First Integrated Weblog Publishing and Monetization Service; Six Apart to Offer Kanoodle’s Content-Targeted Sponsored Links to Webloggers

NEW YORK–(BUSINESS WIRE)–Nov. 9, 2004–Kanoodle, a leading provider of sponsored listings for search results and content pages and Six Apart, the maker of award-winning Movable Type and TypePad weblog software, today announced that the companies will offer TypePad subscribers the ability to easily add Kanoodle’s content-targeted sponsored links to their sites. This marks the first time that webloggers will have seamless access to revenue-generating sponsored links as part of their publishing toolset. The companies expect the product to be live by the first quarter of next year.

“Six Apart is the clear leader in the creation of publishing tools and platforms that empower independent publishers. Offering industry-leading advertising tools via Kanoodle’s sponsored links is the logical next step,” said Lance Podell, president of Kanoodle. “We are excited to bring first class relevancy and monetization to this large group of content creators.”

“TypePad’s subscribers are creating some of the Web’s most innovative content and we are committed to providing them with additional services in partnership with industry leaders,” said Andrew L. Anker, executive vice president of Six Apart. “Kanoodle demonstrates the level of relevancy and monetization that Six Apart and our customers demand.”

About Kanoodle

Kanoodle provides advertisers an unparalleled opportunity to leverage text-based, cost-per-click sponsored links to reach their customers on the Web’s search engines and content destinations. Kanoodle’s products — KeywordTarget(TM) for search-targeted sponsored links, ContextTarget(TM) for context-targeted sponsored links and BehaviorTarget(TM) for behavioral-targeted sponsored links — are distributed on networks of high quality search and content providers, including CBS MarketWatch.com, MSNBC.com, USAToday.com, CNET’s Search.com, the InfoSpace search properties and Kanoodle.com. Kanoodle was founded in 1999 and has offices in Amherst, NY and New York City.

About Six Apart

Six Apart Ltd., based in San Mateo, CA, is the recognized leader in weblogging software and services. Its Movable Type publishing platform and TypePad personal weblogging service power the world’s premiere weblogs for business, politics, media, and everyday life. Founded by husband and wife team Ben Trott and Mena G. Trott in 2002, Six Apart’s sole focus is to create the tools that enable millions of individuals, organizations and corporations to participate in the Web’s full potential by publishing their ideas on the Internet with simple, yet powerful software and services.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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