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AdSense Per Click Payout Based On Natural Rankings

Posted By Darren Rowse 10th of November 2004 Adsense

Interesting post over at Digital Point on Read more AdSense Per Click Payout Based On Natural Rankings. The basic question – does Google rankings for keywords have an impact on the rate at which ads on those keywords pay out at? The thread starts with this:

‘I’ve noticed something interesting with pretty much every site I run AdSense on. The better it ranks for it’s main keywords (which is what AdSense would be based on) in a natural search in Google, the higher the AdWords cost (and AdSense per click payout).

One site ranked around #25 in the SERPs for it’s keywords. AdSense paid roughly $0.10 per click. As it slowly moved up in natural rankings, so did the AdSense per click payout, until now it’s top 5 and it gets $1.50 per click on average (nothing else has changed).

Conversely, I have a site that did rank top 5 for something, and it was getting about $1.20 for AdSense. The rankings have dropped, and the AdSense per click payout mirrored that drop (now it’s averages $0.02 per click).’

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
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