Blog Business World has a good post looking at two theories of search engine optimization – generating keyword rich content and good linking strategy. Is one more important than the other or do they work together?
‘Keyword rich content will get you part way to your destination atop the search engine results. If you are seeking to gain high search engine results for highly competitive keywords, content is perhaps not enough on its own. The King needs help.
Every King needs a Queen.
In this case, the Queen is in the form of links…’
Read more at Blog Business World