‘The odds of making a living by writing a blog are a lot like the odds of a garage band turning out a hit album: It can happen, but you better enjoy the music and hang on to your day job in the meantime.
Two years ago, the odds were even longer. The main source of income for bloggers was panhandling, for example, putting the ubiquitous PayPal or Amazon Honor System micropayment bug on your site, and periodically passing the metaphorical tip jar among the faithful for an electronic funds transfer. Even the most successful bloggers were barely making beer money, and were astonished when Libertarian Republican Andrew Sullivan announced his blog’s fund drive had earned enough, along with some ads for Amazon.com, to hire an assistant.
Since then the economics of blogging have shifted rapidly, thanks to a simple but brilliant idea called Blogads, which allows bloggers to outsource the equivalent of a newspaper’s business and advertising departments, and focus solely on writing. You report! You decide! Blogads sends check!’