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Google Sees Brand-Advertising Opportunities

Those of you using Adsense might be interested in some of the upcoming changes and directions of the program being talked about by Google executives.

‘ After building its business through direct-response search listings, Google is likely to expand into brand advertising.

Speaking to investment analysts on the company’s first-ever earnings call last week, Google executives said its fledgling effort at distributing graphical ads was an important initiative for the company. Google has begun to test the display of graphical ads on Google Image search. For now, the graphic ads shown through AdSense are priced on a click basis. Display advertising is often sold on a cost-per-thousand-impressions basis. Stein said Google is unlikely to simply adopt CPM pricing, but could instead have a hybrid system that charges a flat fee for impressions on top of click charges.’

Read more at Google Sees Brand-Advertising Opportunities

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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