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Blog Advertising – Fear and Ignorance Keep Media Buyers Away

Posted By Darren Rowse 15th of October 2004 Advertising

Advertisers including Paramount Pictures, The Wall Street Journal, and The Gap are successfully reaching niche audiences for a fraction of the cost of traditional advertising and a handful of bloggers are earning six-figure incomes from their blogs. Why aren’t more advertisers and bloggers getting together? Fear, ignorance and the knowledge that a lot of pioneers got shot.

With clickthrough rates in traditional online advertising dropping, inexpensive blog clickthroughs are as high as 5 percent. Blogs provide advertisers an excellent opportunity to reach a devoted audience niche for as little as $10 a week. Already, blogs like DailyKos which receives 15 million page views a month, get $9,000 a week for advertising and is sold out for weeks in advance.

Advertising on blogs is not like buying a minute on the Super Bowl says Henry Copeland, founder of Blogads, which matches advertisers with blogs. Successful blogs are edgy, have a sense of humor, and are recognized experts in a narrow niche. Blog audiences look at traditional ads, like “Click here, get 20% off,” and say “screw this, I’ve seen it everywhere,” Copeland says.’ Read more at Blogs are a Good Buy for Advertisers but Fear and Ignorance Keep Media Buyers Away

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
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