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Article Swapping

Posted By Darren Rowse 15th of October 2004 Writing Content

Wayne over at Blog Business World has a good article on Article Swapping as a strategy to increase the content on your blog. If you can ensure the quality of your article swapping partners this is a good strategy that can double your article producing power and therefor quantity of content on your page. He writes:

Adding new visitor traffic to your website is always a challenge. Finding fresh and innovative promotional techniques is often as difficult as creating fresh content.

Wait a minute! Why not accomplish both goals at the same time? By working with your current link exchange partners, and other website owners with businesses that complement yours, both goals are achievable.

Every website requires new content to provide interesting information for your site visitors. The same old stale articles won’t bring in much in the way of return traffic.

The various search engines give extra credit for site freshness and incoming links. Every article you provide to other webmasters provides them with new content. It provides your site with a themed incoming link. The same holds true for guest articles hosted on your site.

The level of my blogging earnings are directly related to the number of pages on my blogs (of course there are many other factors but quantity is a significant factor). Therefor one strategy for increasing earnings is obviously more pages as I’ve written about in my Generating Quantity of Content series.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
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