Online expenditure on Advertising is expected to continue to rise according to this report:
‘U.K.-based media research firm ZenithOptimedia expects the growth of Internet ad expenditures to outpace other media worldwide, while advertiser confidence holds steady.
According to ZenithOptimedia’s quarterly global ad forecast, over the next two years, newspapers, magazines, radio and outdoor advertising are expected to lose about 0.1 percent of share each, while cinema will hold steady. Meanwhile, TV will gain 0.1 percent of share while the Internet adds 0.5 percent, according to the forecast.
Internet advertising has accounted for 3.5 percent of display advertising revenue this year, compared with 3.2 percent in 2003. ZenithOptimedia expects it to account for 3.7 percent in 2005 and 4.0 percent in 2006. By contrast, television leads other media in 2004 with a 37.6 percent share, followed by newspapers with 29.9 percent, magazines with 13.5 percent, radio with 8.8 percent, and outdoor with 5.3 percent. Global Internet advertising leads only cinema, which holds a 0.4 percent share.’
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Study: Growth in Worldwide Ad Spend Led by Internet
This is yet another pointer to the fact that blogs are positioned nicely to be an income earner – the big challenge is to find advertising tools that help turn potential advertisers in the direction of Bloggers as well as more established web sites.