The RSS Weblog has just broken the news that Yahoo’s Overture (main competitor to Adsense) will be shortly supporting ads in RSS feeds. This is pretty significant news for those of us running contextual ads on our blogs – but only for those using Overture. The question on everyone’s lips now is if and when Google will follow in Overture’s footsteps and introduce such a system.
A number of options for advertising in your RSS feed already exist but I have to say that I’ve not seen anything that works terribly well yet. Most of the ads are rather annoying and stick out like sore thumbs. We’ll follow this story with interest.