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Gawker Targets Males with New Blogs

ProBlogger Nick Denton from Gawker has just announced three new blogs:

- Jalopnik a blog about Cars

- Kotaku a blog about Video Games

- Screehead a blog about “funny shit.”

The blogs unashamedly are targeting a young male readership – a smart strategic move from Gawker who has obviously seen the same research about Young males using the net more and more that the rest of us have seen. The difference between Nick and the rest of us is that he’s done something about it and is positioning himself very well for some successful and profitable blogging.

They’ve also signed a deal with Audi to sponser their Jalopnik blog – another smart move.

About Darren Rowse

Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.

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