Written on October 5th, 2004 at 05:10 pm by Darren Rowse
Gawker Targets Males with New Blogs
ProBlogger Nick Denton from Gawker has just announced three new blogs:
- Jalopnik a blog about Cars
- Kotaku a blog about Video Games
- Screehead a blog about “funny shit.”
The blogs unashamedly are targeting a young male readership – a smart strategic move from Gawker who has obviously seen the same research about Young males using the net more and more that the rest of us have seen. The difference between Nick and the rest of us is that he’s done something about it and is positioning himself very well for some successful and profitable blogging.
They’ve also signed a deal with Audi to sponser their Jalopnik blog – another smart move.
Comments will be closed off on this post 90 days after it is published. Apologies to those this impacts but it's a regrettable and temporary measure to combat a growing comment spam problem. See our most recent posts where you can comment here.